Digital salesmen find new ways to sneak into potential customer's door. Read about the obstacles and some helping hacks to overcome them.
Stepping on the road of promoting our platform I engaged myself in several thematical Facebook groups. Quite often people ask there for advice on how to start with social message marketing as they are not happy enough with the results of cold emailing.
As this is quite a new marketing approach I do lots of explaining how social and messaging apps are designed, how they struggle with spammers, meticulously and carefully protecting own users from intrusions of those "gentlemen of the road" pitching their stuff.
Everyone has his story to tell but today's was quite interesting.